{"title":"Spring-Summer 2026","description":"","products":[{"product_id":"hooke-m-sph-stb","title":"M's Mirage Sun Hoodie","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eHot days on the river, glassy lakes at noon and long sessions on exposed banks call for more than just sunscreen. The M's Mirage Sun Hoodie is built as a lightweight shield for intense sun, with cooling comfort that keeps you focused on the water instead of the heat.\u003cbr\u003e\u003cbr\u003eIts 150 g\/m² fabric combines 86% recycled polyester and 14% elastane in a quick-drying, 4-way stretch knit. Coolcore® chemical-free cooling technology helps regulate your temperature by moving moisture away from the skin, so you stay cool and dry when the day turns humid. Certified UPF 50+, the hoodie adds strong protection against UV rays, while the Silvadur™ antimicrobial treatment helps keep odours in check on multi-day trips. The materials are GRS and Oeko-Tex® Standard 100 certified for a more responsible choice you can wear often.\u003cbr\u003e\u003cbr\u003eAn overlapping front hood offers extra coverage for your neck and sides of the face when the sun sits high. Flatlock seams reduce chafing under pack straps or waders, and cuffs with thumbholes extend protection over the backs of your hands without getting in the way. Finished with a clean printed logo, this sun hoodie is made for long, bright days spent chasing fish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Steel Blue","offer_id":43950689943759,"sku":"HOOKE-M-SPH-STB-S","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Steel Blue","offer_id":43950689976527,"sku":"HOOKE-M-SPH-STB-M","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Steel Blue","offer_id":43950690009295,"sku":"HOOKE-M-SPH-STB-L","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Steel Blue","offer_id":43950690042063,"sku":"HOOKE-M-SPH-STB-XL","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Steel Blue","offer_id":43950690074831,"sku":"HOOKE-M-SPH-STB-2XL","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"3XL \/ Steel Blue","offer_id":44725934883023,"sku":"HOOKE-M-SPH-STB-3XL","price":100.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/HOOKE-M-SPH-STB-1.webp?v=1774459860"},{"product_id":"hooke-m-rs-dol","title":"M's River Shorts","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eMultifunctional and practical, you can wear the river shorts during all your activities on and even in the river this summer. Thanks to its durable, quick-drying fabric made of 100% recycled nylon, the lining with integrated mesh and the elastic waistband with belt make the garment comfortable, soft and flexible.\u003cbr\u003e\u003cbr\u003eThe Men's River Shorts are UPF 50+ certified. These shorts will keep you safe from UV rays, so you can do what you love for as long as possible.\u003cbr\u003e\u003cbr\u003eAvailable in various colours, this summer garment is a must-have for all your canoe-camping weekends. 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Thanks to its durable, quick-drying fabric made of 100% recycled nylon and the elastic waistband, this garment is comfortable, soft and flexible.\u003cbr\u003e\u003cbr\u003eThe Women's River Shorts are also part of our newest sun protection collection. UPF 50+ certified, these shorts will keep you safe from UV rays, so you can do what you love for as long as possible.\u003cbr\u003e\u003cbr\u003eThis summer garment is a must-have for all your canoe-camping weekends. Easily compressible, this is the item you won't want to forget.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"XS \/ Dark Olive","offer_id":43950705770703,"sku":"HOOKE-W-RS-DOL-XS","price":56.0,"currency_code":"CAD","in_stock":true},{"title":"S \/ Dark Olive","offer_id":43950705803471,"sku":"HOOKE-W-RS-DOL-S","price":56.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Dark Olive","offer_id":43950705836239,"sku":"HOOKE-W-RS-DOL-M","price":56.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Dark Olive","offer_id":43950705869007,"sku":"HOOKE-W-RS-DOL-L","price":56.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Dark Olive","offer_id":43950705901775,"sku":"HOOKE-W-RS-DOL-XL","price":56.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Dark Olive","offer_id":44110427586767,"sku":"HOOKE-W-RS-DOL-2XL","price":56.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ws-river-shorts-655355.webp?v=1742400191"},{"product_id":"ms-mirage-sun-hoodie-1","title":"M's Mirage Sun Hoodie","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eHot days on the river, glassy lakes at noon and long sessions on exposed banks call for more than just sunscreen. The M's Mirage Sun Hoodie is built as a lightweight shield for intense sun, with cooling comfort that keeps you focused on the water instead of the heat.\u003cbr\u003e\u003cbr\u003eIts 150 g\/m² fabric combines 86% recycled polyester and 14% elastane in a quick-drying, 4-way stretch knit. Coolcore® chemical-free cooling technology helps regulate your temperature by moving moisture away from the skin, so you stay cool and dry when the day turns humid. Certified UPF 50+, the hoodie adds strong protection against UV rays, while the Silvadur™ antimicrobial treatment helps keep odours in check on multi-day trips. The materials are GRS and Oeko-Tex® Standard 100 certified for a more responsible choice you can wear often.\u003cbr\u003e\u003cbr\u003eAn overlapping front hood offers extra coverage for your neck and sides of the face when the sun sits high. Flatlock seams reduce chafing under pack straps or waders, and cuffs with thumbholes extend protection over the backs of your hands without getting in the way. Finished with a clean printed logo, this sun hoodie is made for long, bright days spent chasing fish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Burnt Olive","offer_id":44019351978191,"sku":"HOOKE-M-SPH-BOL-S","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Burnt Olive","offer_id":44019352010959,"sku":"HOOKE-M-SPH-BOL-M","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Burnt Olive","offer_id":44019352043727,"sku":"HOOKE-M-SPH-BOL-L","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Burnt Olive","offer_id":44019352076495,"sku":"HOOKE-M-SPH-BOL-XL","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Burnt Olive","offer_id":44019352109263,"sku":"HOOKE-M-SPH-BOL-2XL","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"3XL \/ Burnt Olive","offer_id":44815767503055,"sku":"HOOKE-M-SPH-BOL-3XL","price":100.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ms-mirage-sun-hoodie-5412812.webp?v=1774491070"},{"product_id":"ms-mirage-sun-long-sleeve-tee","title":"M's Mirage Sun Long Sleeve Tee","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlazing afternoons on the river, glassy lakes at noon and long walks along open banks need more than a basic long sleeve. The M's Mirage Sun Long Sleeve Tee is built as a lightweight layer for intense sun, with a clean profile that works on its own in mid-summer or under a light shirt when the breeze picks up.\u003cbr\u003e\u003cbr\u003eIt's innovative cooling performance, 4-way stretch and quick-drying fabric made of 86% recycled polyester \/ 14% elastane, 150 g\/m² moves with every cast and paddle stroke. Coolcore® chemical-free cooling technology helps regulate your temperature by pulling moisture away from the skin, so you stay cool, dry and comfortable in hot, humid conditions. Certified UPF 50+, with materials that meet GRS and Oeko-Tex® Standard 100, this sun tee offers strong UV protection in a more responsible package.\u003cbr\u003e\u003cbr\u003eFlatlock seams reduce chafing under pack straps or waders, and cuffs with thumbholes extend coverage over the backs of your hands without getting in the way of your grip. A simple printed logo signs off the design without adding weight or bulk. Built for long, bright days on the water, this piece quickly becomes the first layer you reach for when the forecast calls for clear skies.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Steel Blue","offer_id":44083675824335,"sku":"HOOKE-M-SPLST-STB-S","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Steel Blue","offer_id":44083675857103,"sku":"HOOKE-M-SPLST-STB-M","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Steel Blue","offer_id":44083675889871,"sku":"HOOKE-M-SPLST-STB-L","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Steel Blue","offer_id":44083675922639,"sku":"HOOKE-M-SPLST-STB-XL","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Steel Blue","offer_id":44083675955407,"sku":"HOOKE-M-SPLST-STB-2XL","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"3XL \/ Steel Blue","offer_id":44822110798031,"sku":"HOOKE-M-SPLST-STB-3XL","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ms-mirage-sun-long-sleeve-tee-6596264.webp?v=1777028140"},{"product_id":"s-canadian-overshirt","title":"M's Canadian Overshirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Inspired by one of our most iconic pieces, this shirt is the perfect companion for outdoor adventures or to wear indoors on a daily basis. Based on our popular Insulated Canadian Shirt, it retains the beloved pattern while offering a more lightweight design without sacrificing functionality.\u0026lt;br \/\u0026gt;\u0026lt;br \/\u0026gt;When the sun is shining and the wind is crisp, the Canadian Shirt is a versatile option. Simple yet refined, it delivers exceptional style and comfort. Whether you are exploring the great outdoors or enjoying a cozy day indoors, this shirt is an excellent choice.\u0026lt;br \/\u0026gt;\u0026lt;br \/\u0026gt;Experience the iconic pattern you love with the added benefit of lighter construction. The Canadian Shirt is designed to keep you looking and feeling good in any setting. Treat yourself to this timeless classic and embrace its versatility for every occasion.\u0026lt;br \/\u0026gt;\"}' data-sheets-userformat='{\"2\":14847,\"3\":{\"1\":0,\"3\":1},\"4\":{\"1\":2,\"2\":65280},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":0,\"10\":1,\"11\":4,\"14\":{\"1\":3,\"3\":1},\"15\":\"Arial\",\"16\":11}' data-mce-fragment=\"1\"\u003eInspired by one of our most iconic pieces, this shirt is the perfect companion for outdoor adventures or to wear indoors on a daily basis. Based on our popular Insulated Canadian Shirt, it retains the beloved pattern while offering a more lightweight design without sacrificing functionality.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen the sun is shining and the wind is crisp, the Canadian Shirt is a versatile option. Simple yet refined, it delivers exceptional style and comfort. Whether you are exploring the great outdoors or enjoying a cozy day indoors, this shirt is an excellent choice.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eExperience the iconic pattern you love with the added benefit of lighter construction. The Canadian Shirt is designed to keep you looking and feeling good in any setting. Treat yourself to this timeless classic and embrace its versatility for every occasion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Dark Olive \u0026 Grey","offer_id":44319431524559,"sku":"HOOKE-M-CS-DOG-S","price":145.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Dark Olive \u0026 Grey","offer_id":44319431557327,"sku":"HOOKE-M-CS-DOG-M","price":145.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Dark Olive \u0026 Grey","offer_id":44319431590095,"sku":"HOOKE-M-CS-DOG-L","price":145.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Dark Olive \u0026 Grey","offer_id":44319431688399,"sku":"HOOKE-M-CS-DOG-XL","price":145.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Dark Olive \u0026 Grey","offer_id":44319431622863,"sku":"HOOKE-M-CS-DOG-2XL","price":145.0,"currency_code":"CAD","in_stock":true},{"title":"3XL \/ Dark Olive \u0026 Grey","offer_id":44319431655631,"sku":"HOOKE-M-CS-DOG-3XL","price":145.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ms-canadian-overshirt-7985291.webp?v=1753468002"},{"product_id":"ms-field-shirt","title":"M's Field Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Field Shirt lives up to its name. Versatile and multifunctional, this is the perfect technical garment for the most rugged rugged fieldwork and demanding days on the job. \u003cbr\u003e\u003cbr\u003eMade of 90% recycled nylon and 10% spandex, the fabric of this shirt dries quickly and has a light strech to ensure better fluidity of movement in key flex zones for added comfort during physical tasks\u003cbr\u003e\u003cbr\u003eThis shirt is reinforced in critical areas, under the forearms and lower back, for increased durability. Adjustable at the sleeves when rolled up and at the cuffs when unrolled, the shirt also has an accessory loop so you can hang your nipper, penlight, or any other small tools. A microfiber cleaning cloth specially designed for safety glasses and lenses is even integrated into the shirt. \u003cbr\u003e\u003cbr\u003eWith a small quick access pocket and two chest pockets, one zippered and one with a flap, this shirt keeps your workday essentials close at hand.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Black","offer_id":44402836963535,"sku":"HOOKE-M-FS-BLK-S","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Black","offer_id":44402836996303,"sku":"HOOKE-M-FS-BLK-M","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Black","offer_id":44402837029071,"sku":"HOOKE-M-FS-BLK-L","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Black","offer_id":44402837127375,"sku":"HOOKE-M-FS-BLK-XL","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Black","offer_id":44402837061839,"sku":"HOOKE-M-FS-BLK-2XL","price":140.0,"currency_code":"CAD","in_stock":false},{"title":"3XL \/ Black","offer_id":44402837094607,"sku":"HOOKE-M-FS-BLK-3XL","price":140.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ms-field-shirt-5206189.webp?v=1754379410"},{"product_id":"ms-outdoor-essentials-crewneck","title":"M's Outdoor Essentials Crewneck","description":"\u003cp\u003eThe Outdoor Essentials Crewneck is made for days that move between town, trail and time at camp. Its Dark Olive colour and clean lines pair as easily with denim as with work pants, so it can follow you from early morning coffee runs to evenings around the fire. Front and back artwork by Dan Sheridan anchors the piece in the same outdoor stories that shape your weekends.\u003c\/p\u003e\n\u003cp\u003eBuilt from a warm 380 g\/m² fleece that combines 60% organic cotton and 40% recycled polyester, it balances softness, structure and durability for regular wear. The crew neckline and relaxed fit layer comfortably over a tee or under a shell when temperatures drop, while rib-knit cuffs and hem help hold in warmth without feeling restrictive.\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Dark Olive","offer_id":44725755576527,"sku":"HK26SS-M-CRN1-DOL-S","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Dark Olive","offer_id":44725755445455,"sku":"HK26SS-M-CRN1-DOL-M","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Dark Olive","offer_id":44725755216079,"sku":"HK26SS-M-CRN1-DOL-L","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Dark Olive","offer_id":44725755740367,"sku":"HK26SS-M-CRN1-DOL-XL","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Dark Olive","offer_id":44725755805903,"sku":"HK26SS-M-CRN1-DOL-2XL","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"3XL \/ Dark Olive","offer_id":44725755904207,"sku":"HK26SS-M-CRN1-DOL-3XL","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ms-outdoor-essentials-crewneck-1533765.webp?v=1771092680"},{"product_id":"hooke-fly-camper-hat","title":"Hooké Fly Camper Hat","description":"\u003cp\u003eThe Hooké Fly Camper Hat is designed for everyday wear. Its five-panel camper shape sits low on the head without feeling tight, while the 7.5 oz recycled polyester and cotton canvas gives it a sturdy feel that breaks in comfortably over time. Certified UPF 50+ fabric helps protect you from strong sun on long days outside, and the lightweight EVA foam visor keeps things light without sacrificing structure.\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"Default Title","offer_id":44725759181007,"sku":"HK26SS-A-CH2-MUL","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/hooke-fly-camper-hat-1730394.webp?v=1775733728"},{"product_id":"adventuring-since-2012-sun-cap","title":"Adventuring since 2012 Sun Cap","description":"\u003cp\u003eThe Adventuring Since 2012 Sun Cap is built for bright, exposed days. Its mid-profile five-panel shape sits close without feeling tight, while Helishade® fabric in 100% recycled polyester pulls moisture away from the skin so you stay more comfortable as the temperature climbs. Certified UPF 50+ protection and a floatable EVA foam visor keep it practical on the river, by the lake or anywhere the sun hits hard.\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"O\/S \/ Dark Olive","offer_id":44725759312079,"sku":"HK26SS-A-SPC3-DOL","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/adventuring-since-2012-sun-cap-1312517.webp?v=1775733729"},{"product_id":"asf-cap","title":"ASF Cap","description":"\u003cp\u003eThe ASF Cap is designed for everyday wear, whether the day starts on the road, at camp or in town. Its unstructured five-panel shape sits low on the head without feeling tight, and the 7.5 oz recycled polyester and cotton canvas at the crown keeps things durable for regular use. A faux suede visor in 100% polyester adds a soft hand while UPF 50+ fabric helps protect you from strong sun when you are out all day.\u003c\/p\u003e\n\u003cp\u003eAn adjustable strap with metal buckle makes it easy to fine-tune the fit with or without a hood, while the Cool Jade sweatband and ventilation details help manage heat and moisture when the pace picks up. Finished with embroidered artwork by Dan Sheridan at the front and ASF branding at the back, and built with GRS and Oeko-Tex® certified materials, this cap is ready to follow you from everyday life to time spent outside.\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"O\/S \/ Burnt Olive \u0026 Brown","offer_id":44725759410383,"sku":"HK26SS-A-USB3-BOB","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/asf-cap-5897249.webp?v=1775733728"},{"product_id":"asf-curved-trucker-hat","title":"ASF Curved Trucker Hat","description":"\u003cp\u003eCelebrate conservation with the ASF Curved Trucker Hat, designed in collaboration with the Atlantic Salmon Federation. A structured canvas front panel keeps the silhouette clean, while recycled mesh at the back lets heat escape when the sun is high. A portion of proceeds supports ASF’s mission to protect Atlantic salmon and their habitats.\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"O\/S \/ Leather Brown","offer_id":44725759508687,"sku":"HK26SS-A-CTH2-LBR","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/asf-curved-trucker-hat-7185856.webp?v=1775733728"},{"product_id":"asf-patch","title":"ASF patch","description":"\u003cp\u003eThe ASF patch lets you show your support for wild Atlantic salmon on your packs, waders and everyday gear. Its woven construction with merrowed edges gives a clean, durable finish that stands up to river days, travel and time in town.\u003c\/p\u003e\n\u003cp\u003eA heat-activated backing makes it easy to apply with a standard household iron on a wide range of fabrics, and you can still sew it on for added security. 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