{"title":"Sun Protection","description":"\u003cp\u003eDiscover our selection of UPF-rated apparel and gear from Hooké, engineered to protect you from the sun while keeping you comfortable on every outdoor adventure — from fly fishing to hiking and beyond.\u003c\/p\u003e","products":[{"product_id":"hooke-m-fs-sbo","title":"M's Field Shirt","description":"\u003cp\u003eThe Field Shirt lives up to its name. Versatile and multifunctional, this is the perfect technical garment for the most rugged rugged fieldwork and demanding days on the job. \u003c\/p\u003e\n\u003cp\u003eMade of 90% recycled nylon and 10% spandex, the fabric of this shirt dries quickly and has a light strech to ensure better fluidity of movement in key flex zones for added comfort during physical tasks\u003c\/p\u003e\n\u003cp\u003eThis shirt is reinforced in critical areas, under the forearms and lower back, for increased durability. Adjustable at the sleeves when rolled up and at the cuffs when unrolled, the shirt also has an accessory loop so you can hang your nipper, penlight, or any other small tools. A microfiber cleaning cloth specially designed for safety glasses and lenses is even integrated into the shirt. \u003c\/p\u003e\n\u003cp\u003eWith a small quick access pocket and two chest pockets, one zippered and one with a flap, this shirt keeps your workday essentials close at hand.\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Safari \u0026 Burnt Olive","offer_id":43151358525647,"sku":"HOOKE-M-FS-SOB-S","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Safari \u0026 Burnt Olive","offer_id":43151358558415,"sku":"HOOKE-M-FS-SOB-M","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Safari \u0026 Burnt Olive","offer_id":43151358591183,"sku":"HOOKE-M-FS-SOB-L","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Safari \u0026 Burnt Olive","offer_id":43151358623951,"sku":"HOOKE-M-FS-SOB-XL","price":140.0,"currency_code":"CAD","in_stock":false},{"title":"2XL \/ Safari \u0026 Burnt Olive","offer_id":43151358656719,"sku":"HOOKE-M-FS-SOB-2XL","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"3XL \/ Safari \u0026 Burnt Olive","offer_id":44130497069263,"sku":"HOOKE-M-FS-SOB-3XL","price":140.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ms-field-shirt-718652.webp?v=1742400751"},{"product_id":"hooke-m-spbds-bol","title":"M's Mirage Sun Shirt","description":"\u003cp\u003eThe Mirage Sun Shirt for men is part of our technical sun protection line. Our fabric has been certified UPF 50+ giving you added protection from UV rays. Designed for those who go out on the river when the sun is high, shade is scarce and humidity is at its peak.\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Burnt Olive","offer_id":43151359672527,"sku":"HOOKE-M-SPBDS-BOL-S","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Burnt Olive","offer_id":43151359705295,"sku":"HOOKE-M-SPBDS-BOL-M","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Burnt Olive","offer_id":43151359738063,"sku":"HOOKE-M-SPBDS-BOL-L","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Burnt Olive","offer_id":43151359770831,"sku":"HOOKE-M-SPBDS-BOL-XL","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Burnt Olive","offer_id":43151359803599,"sku":"HOOKE-M-SPBDS-BOL-2XL","price":140.0,"currency_code":"CAD","in_stock":false},{"title":"3XL \/ Burnt Olive","offer_id":44822105325775,"sku":"HOOKE-M-SPBDS-BOL-3XL","price":140.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ms-mirage-sun-shirt-158587.webp?v=1742400887"},{"product_id":"hooke-m-spbds-saf","title":"M's Mirage Sun Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Mirage Sun Shirt for men is part of our newest technical sun protection line. Our fabric is UPF 50+ certified giving you added protection from UV rays. Designed for those who go out on the river when the sun is high, shade is scarce and humidity is at its peak. \u003cbr\u003e\u003cbr\u003eMade of a durable, quick-drying fabric with 95% recycled polyester and 5% elastane, you'll stay dry all day long. Perforated underarm panels and a ventilated back provide added breathability while the Silvadur™ antimicrobial treatment protects you from odor and sweat-related bacteria. An essential garment for multi-day wilderness camping expeditions on the Bonaventure! \u003cbr\u003e\u003cbr\u003eLike all of our other fly fishing clothing, our The Mirage Sun Shirt has many features to make catching big fish easier! It features two chest pockets with welded zippers, a hidden accessory loop for attaching tools like a nipper, and a microfiber cleaning cloth specially designed for sunglasses and lenses. \u003cbr\u003e\u003cbr\u003eAvailable in a burnt olive colour, you'll be in harmony with the water and nature around you to become one with your surroundings. We've also thought of all the catching up and release you'll do during the summer by adding roll up sleeves and adjustable cuffs. You'll definitely be the envy of everyone on the river. \u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Safari","offer_id":43151359836367,"sku":"HOOKE-M-SPBDS-SAF-S","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Safari","offer_id":43151359869135,"sku":"HOOKE-M-SPBDS-SAF-M","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Safari","offer_id":43151359901903,"sku":"HOOKE-M-SPBDS-SAF-L","price":140.0,"currency_code":"CAD","in_stock":false},{"title":"XL \/ Safari","offer_id":43151359934671,"sku":"HOOKE-M-SPBDS-SAF-XL","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Safari","offer_id":43151359967439,"sku":"HOOKE-M-SPBDS-SAF-2XL","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"3XL \/ Safari","offer_id":44822105293007,"sku":"HOOKE-M-SPBDS-SAF-3XL","price":140.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ms-mirage-sun-shirt-9850731.webp?v=1772253971"},{"product_id":"hooke-m-fs-dob","title":"M's Field Shirt","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe M's Field Shirt lives up to its name. Versatile and multifunctional, this is the perfect technical garment for the most rugged adventures. \u003cbr\u003e\u003cbr\u003eMade of 90% nylon and 10% spandex, the fabric of this shirt dries quickly and has a light strech to ensure better fluidity of movement in the flex zones for more comfort. \u003cbr\u003e\u003cbr\u003eThis shirt is reinforced in critical areas, under the forearms and lower back, for increased durability. Adjustable at the sleeves when rolled up and at the cuffs when unrolled, the shirt also has an accessory loop so you can hang your nipper or any other small tools. A microfiber cleaning cloth specially designed for sunglasses and lenses is even integrated into the shirt. \u003cbr\u003e\u003cbr\u003eWith a small quick access pocket and two chest pockets, one zippered and one with a flap, this shirt keeps your essentials close at hand.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Dark Olive \u0026 Black","offer_id":43950687027407,"sku":"HOOKE-M-FS-DOB-S","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Dark Olive \u0026 Black","offer_id":43950687060175,"sku":"HOOKE-M-FS-DOB-M","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Dark Olive \u0026 Black","offer_id":43950687092943,"sku":"HOOKE-M-FS-DOB-L","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Dark Olive \u0026 Black","offer_id":43950687125711,"sku":"HOOKE-M-FS-DOB-XL","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Dark Olive \u0026 Black","offer_id":43950687158479,"sku":"HOOKE-M-FS-DOB-2XL","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"3XL \/ Dark Olive \u0026 Black","offer_id":43950687191247,"sku":"HOOKE-M-FS-DOB-3XL","price":140.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/HOOKE-M-FS-DOB-1.webp?v=1751397276"},{"product_id":"hooke-m-lsfs-dwd","title":"M's ASF Fly Fishing Shirt","description":"\u003cp\u003eThe M's Fly Fishing Shirt is built for days spent casting by the river. Made from lightweight and breathable 100% polyester fabric with mechanical stretch, it offers exceptional comfort and mobility during long hours on the water. Tested to UPF 50+, it provides reliable protection from harmful UV rays.\u003c\/p\u003e\n\u003cp\u003eDesigned for functionality, this shirt features vented front and back panels for maximum breathability, two chest pockets with accessory loops for tools, and roll-up sleeves with adjustable cuffs for versatility. Articulated elbows enhance freedom of movement, while a microfiber cleaning cloth integrated into the design keeps your sunglasses and lenses spotless.\u003c\/p\u003e\n\u003cp\u003eCertified by Oeko-Tex® Standard 100, this shirt pairs performance with comfort, standing up to the elements and ready for your next adventure.\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Driftwood","offer_id":43950687224015,"sku":"HOOKE-M-LSFS-DWD-S","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Driftwood","offer_id":43950687256783,"sku":"HOOKE-M-LSFS-DWD-M","price":140.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Driftwood","offer_id":43950687289551,"sku":"HOOKE-M-LSFS-DWD-L","price":140.0,"currency_code":"CAD","in_stock":false},{"title":"XL \/ Driftwood","offer_id":43950687322319,"sku":"HOOKE-M-LSFS-DWD-XL","price":140.0,"currency_code":"CAD","in_stock":false},{"title":"2XL \/ Driftwood","offer_id":43950687355087,"sku":"HOOKE-M-LSFS-DWD-2XL","price":140.0,"currency_code":"CAD","in_stock":false},{"title":"3XL \/ Driftwood","offer_id":43950687387855,"sku":"HOOKE-M-LSFS-DWD-3XL","price":140.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ms-asf-fly-fishing-shirt-237472.webp?v=1742400323"},{"product_id":"hooke-m-sph-stb","title":"M's Mirage Sun Hoodie","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eHot days on the river, glassy lakes at noon and long sessions on exposed banks call for more than just sunscreen. The M's Mirage Sun Hoodie is built as a lightweight shield for intense sun, with cooling comfort that keeps you focused on the water instead of the heat.\u003cbr\u003e\u003cbr\u003eIts 150 g\/m² fabric combines 86% recycled polyester and 14% elastane in a quick-drying, 4-way stretch knit. Coolcore® chemical-free cooling technology helps regulate your temperature by moving moisture away from the skin, so you stay cool and dry when the day turns humid. Certified UPF 50+, the hoodie adds strong protection against UV rays, while the Silvadur™ antimicrobial treatment helps keep odours in check on multi-day trips. The materials are GRS and Oeko-Tex® Standard 100 certified for a more responsible choice you can wear often.\u003cbr\u003e\u003cbr\u003eAn overlapping front hood offers extra coverage for your neck and sides of the face when the sun sits high. Flatlock seams reduce chafing under pack straps or waders, and cuffs with thumbholes extend protection over the backs of your hands without getting in the way. Finished with a clean printed logo, this sun hoodie is made for long, bright days spent chasing fish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Steel Blue","offer_id":43950689943759,"sku":"HOOKE-M-SPH-STB-S","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Steel Blue","offer_id":43950689976527,"sku":"HOOKE-M-SPH-STB-M","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Steel Blue","offer_id":43950690009295,"sku":"HOOKE-M-SPH-STB-L","price":100.0,"currency_code":"CAD","in_stock":false},{"title":"XL \/ Steel Blue","offer_id":43950690042063,"sku":"HOOKE-M-SPH-STB-XL","price":100.0,"currency_code":"CAD","in_stock":false},{"title":"2XL \/ Steel Blue","offer_id":43950690074831,"sku":"HOOKE-M-SPH-STB-2XL","price":100.0,"currency_code":"CAD","in_stock":false},{"title":"3XL \/ Steel Blue","offer_id":44725934883023,"sku":"HOOKE-M-SPH-STB-3XL","price":100.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/HOOKE-M-SPH-STB-1.webp?v=1774459860"},{"product_id":"hooke-w-sph-stb","title":"W's Mirage Sun Hoodie","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eHot days on the river, glassy lakes at noon and long sessions on exposed banks call for more than just sunscreen. The W's Mirage Sun Hoodie is built as a lightweight shield for intense sun, with cooling comfort that keeps you focused on the water instead of the heat.\u003cbr\u003e\u003cbr\u003eIts 150 g\/m² fabric combines 86% recycled polyester and 14% elastane in a quick-drying, 4-way stretch knit. Coolcore® chemical-free cooling technology helps regulate your temperature by moving moisture away from the skin, so you stay cool and dry when the day turns humid. Certified UPF 50+, the hoodie adds strong protection against UV rays, while the Silvadur™ antimicrobial treatment helps keep odours in check on multi-day trips. The materials are GRS and Oeko-Tex® Standard 100 certified for a more responsible choice you can wear often.\u003cbr\u003e\u003cbr\u003eAn overlapping front hood offers extra coverage for your neck and sides of the face when the sun sits high. Flatlock seams reduce chafing under pack straps or waders, and cuffs with thumbholes extend protection over the backs of your hands without getting in the way. Finished with a clean printed logo, this sun hoodie is made for long, bright days spent chasing fish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"XS \/ Steel Blue","offer_id":43950703083727,"sku":"HOOKE-W-SPH-STB-XS","price":90.0,"currency_code":"CAD","in_stock":false},{"title":"S \/ Steel Blue","offer_id":43950703116495,"sku":"HOOKE-W-SPH-STB-S","price":90.0,"currency_code":"CAD","in_stock":false},{"title":"M \/ Steel Blue","offer_id":43950703149263,"sku":"HOOKE-W-SPH-STB-M","price":90.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Steel Blue","offer_id":43950703182031,"sku":"HOOKE-W-SPH-STB-L","price":90.0,"currency_code":"CAD","in_stock":false},{"title":"XL \/ Steel Blue","offer_id":43950703214799,"sku":"HOOKE-W-SPH-STB-XL","price":90.0,"currency_code":"CAD","in_stock":false},{"title":"2XL \/ Steel Blue","offer_id":43950703247567,"sku":"HOOKE-W-SPH-STB-2XL","price":90.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/HOOKE-W-SPH-STB-1.webp?v=1772477130"},{"product_id":"hooke-w-splst-stb","title":"W's Mirage Sun Long Sleeve Tee","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Mirage Sun Long Sleeve Tee is made from 100% recycled polyester is UPF 50+ tested and certified against UV rays. It's the protection you need against the sun on hot days when the temperature is high, and fish are abundant. It is moisture-wicking and highly breathable thanks to its perforated mesh panels under the arms. \u003cbr\u003e\u003cbr\u003eThe hood and thumbholes at the cuffs give you an extra layer of protection to give you the time to win all your battles against the salmon. The relaxed fit, ultra-lightweight fabric and flat seams make this a comfortable and versatile piece. \u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"XS \/ Steel Blue","offer_id":43950703280335,"sku":"HOOKE-W-SPLST-STB-XS","price":75.0,"currency_code":"CAD","in_stock":true},{"title":"S \/ Steel Blue","offer_id":43950703313103,"sku":"HOOKE-W-SPLST-STB-S","price":75.0,"currency_code":"CAD","in_stock":true},{"title":"M \/ Steel Blue","offer_id":43950703345871,"sku":"HOOKE-W-SPLST-STB-M","price":75.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Steel Blue","offer_id":43950703378639,"sku":"HOOKE-W-SPLST-STB-L","price":75.0,"currency_code":"CAD","in_stock":true},{"title":"XL \/ Steel Blue","offer_id":43950703411407,"sku":"HOOKE-W-SPLST-STB-XL","price":75.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Steel Blue","offer_id":43950703444175,"sku":"HOOKE-W-SPLST-STB-2XL","price":75.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/HOOKE-W-SPLST-STB-1.webp?v=1772477017"},{"product_id":"ms-mirage-sun-hoodie-1","title":"M's Mirage Sun Hoodie","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eHot days on the river, glassy lakes at noon and long sessions on exposed banks call for more than just sunscreen. The M's Mirage Sun Hoodie is built as a lightweight shield for intense sun, with cooling comfort that keeps you focused on the water instead of the heat.\u003cbr\u003e\u003cbr\u003eIts 150 g\/m² fabric combines 86% recycled polyester and 14% elastane in a quick-drying, 4-way stretch knit. Coolcore® chemical-free cooling technology helps regulate your temperature by moving moisture away from the skin, so you stay cool and dry when the day turns humid. Certified UPF 50+, the hoodie adds strong protection against UV rays, while the Silvadur™ antimicrobial treatment helps keep odours in check on multi-day trips. The materials are GRS and Oeko-Tex® Standard 100 certified for a more responsible choice you can wear often.\u003cbr\u003e\u003cbr\u003eAn overlapping front hood offers extra coverage for your neck and sides of the face when the sun sits high. Flatlock seams reduce chafing under pack straps or waders, and cuffs with thumbholes extend protection over the backs of your hands without getting in the way. Finished with a clean printed logo, this sun hoodie is made for long, bright days spent chasing fish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hooké","offers":[{"title":"S \/ Burnt Olive","offer_id":44019351978191,"sku":"HOOKE-M-SPH-BOL-S","price":100.0,"currency_code":"CAD","in_stock":false},{"title":"M \/ Burnt Olive","offer_id":44019352010959,"sku":"HOOKE-M-SPH-BOL-M","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"L \/ Burnt Olive","offer_id":44019352043727,"sku":"HOOKE-M-SPH-BOL-L","price":100.0,"currency_code":"CAD","in_stock":false},{"title":"XL \/ Burnt Olive","offer_id":44019352076495,"sku":"HOOKE-M-SPH-BOL-XL","price":100.0,"currency_code":"CAD","in_stock":true},{"title":"2XL \/ Burnt Olive","offer_id":44019352109263,"sku":"HOOKE-M-SPH-BOL-2XL","price":100.0,"currency_code":"CAD","in_stock":false},{"title":"3XL \/ Burnt Olive","offer_id":44815767503055,"sku":"HOOKE-M-SPH-BOL-3XL","price":100.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/6137\/3135\/files\/ms-mirage-sun-hoodie-5412812.webp?v=1774491070"},{"product_id":"ms-mirage-sun-long-sleeve-tee","title":"M's Mirage Sun Long Sleeve Tee","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eBlazing afternoons on the river, glassy lakes at noon and long walks along open banks need more than a basic long sleeve. The M's Mirage Sun Long Sleeve Tee is built as a lightweight layer for intense sun, with a clean profile that works on its own in mid-summer or under a light shirt when the breeze picks up.\u003cbr\u003e\u003cbr\u003eIt's innovative cooling performance, 4-way stretch and quick-drying fabric made of 86% recycled polyester \/ 14% elastane, 150 g\/m² moves with every cast and paddle stroke. Coolcore® chemical-free cooling technology helps regulate your temperature by pulling moisture away from the skin, so you stay cool, dry and comfortable in hot, humid conditions. Certified UPF 50+, with materials that meet GRS and Oeko-Tex® Standard 100, this sun tee offers strong UV protection in a more responsible package.\u003cbr\u003e\u003cbr\u003eFlatlock seams reduce chafing under pack straps or waders, and cuffs with thumbholes extend coverage over the backs of your hands without getting in the way of your grip. A simple printed logo signs off the design without adding weight or bulk. 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