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Every purchase helps fund conservation efforts dedicated to protecting wild salmon and their habitats.
In conjunction with the release of the Scale of Change film, Hooké and the Atlantic Salmon Federation are proud to present the Wild Salmon - Wild Rivers collection, a 12-piece line of apparel and accessories for fly-fishing and outdoor enthusiasts. This collection is not only designed for outdoor adventure but also to support the preservation of Atlantic salmon and the rivers that sustain them, reflecting the spirit of conservation featured in the documentary. The collection includes a practical fishing vest, catch-and-release smock, t-shirts, long sleeves, and accessories each crafted with quality and functionality in mind.
ABOUT ASF
The Atlantic Salmon Federation (ASF) is a globally recognized leader in science and advocacy, dedicated to the conservation and restoration of wild Atlantic salmon. Based in New Brunswick, Canada, ASF unites over 25,000 passionate members and volunteers. Through groundbreaking research, large-scale river restoration projects, and strong legislative advocacy, ASF works to protect this iconic species for future generations.
15% of the profits from the ASF X Hooké collaboration will be donated to the conservation and preservation of the wild Atlantic salmon and their habitats— a donation for the advancement and preservation of the species.
SCALE OF CHANGE DOCUMENTARY
In the upcoming documentary Scale of Change, we explore how individual actions, no matter how small, can lead to monumental transformations for the Atlantic salmon.
PARTNERS IN CONSERVATION
Wild Atlantic salmon face more threats than ever. This collaboration unites a shared passion for conservation and community action. By joining forces, Hooké and ASF aim to raise awareness, inspire stewardship, drive real change, and build a larger community for the protection of wild Atlantic salmon.
