WINTER SALES

30% TO 50% OFF

SHOP MEN SHOP WOMEN

Men's Collection

Women's Collection

Kids Collection

BESTSELLERS THIS SEASON

SHOP SELECTION
M's Canadian Insulated Shirt - HookéM's Canadian Insulated Shirt
M's Canadian Insulated Shirt
Sale price$195.00 CAD
BEST SELLER
M's Canadian Insulated Shirt - HookéM's Canadian Insulated Shirt - Hooké
M's Canadian Insulated Shirt
Sale price$195.00 CAD
M's Corduroy Overshirt - HookéM's Corduroy Overshirt - Hooké
M's Corduroy Overshirt
Sale price$135.00 CAD
M's Corduroy Overshirt - HookéM's Corduroy Overshirt - Hooké
M's Corduroy Overshirt
Sale price$135.00 CAD
Save 30%
M's The Boss Long Sleeve Tee - HookéM's The Boss Long Sleeve Tee - Hooké
M's The Boss Long Sleeve Tee
Sale price$40.25 CAD Regular price$57.50 CAD
BEST SELLER
M's Tapiskwan Insulated Shirt - HookéM's Tapiskwan Insulated Shirt - Hooké
M's Tapiskwan Insulated Shirt
Sale price$195.00 CAD
Save 30%
M's Evergreen Crewneck - HookéM's Evergreen Crewneck - Hooké
M's Evergreen Crewneck
Sale price$63.00 CAD Regular price$90.00 CAD
Save 30%
M's Staring Deer T-shirt - HookéM's Staring Deer T-shirt - Hooké
M's Staring Deer T-shirt
Sale price$33.25 CAD Regular price$47.50 CAD
Save 30%
M's Wood Log Crewneck - HookéM's Wood Log Crewneck - Hooké
M's Wood Log Crewneck
Sale price$63.00 CAD Regular price$90.00 CAD
BEST SELLER
M's Quilted Jack Shirt - HookéM's Quilted Jack Shirt - Hooké
M's Quilted Jack Shirt
Sale price$170.00 CAD
M's Merino Wool Prospector Sweater - HookéM's Merino Wool Prospector Sweater - Hooké
M's Merino Wool Prospector Sweater
Sale price$225.00 CAD
M's Migration T-shirtM's Migration T-shirt
M's Migration T-shirt
Sale price$47.50 CAD
Save 30%
M's Duck Hunting Flannel Shirt - HookéM's Duck Hunting Flannel Shirt - Hooké
M's Duck Hunting Flannel Shirt
Sale price$91.00 CAD Regular price$130.00 CAD
Save 30%
M's Staring Deer Long Sleeve Tee - HookéM's Staring Deer Long Sleeve Tee - Hooké
M's Staring Deer Long Sleeve Tee
Sale price$40.25 CAD Regular price$57.50 CAD
Save 30%
M's Migration Long Sleeve TeeM's Migration Long Sleeve Tee
M's Migration Long Sleeve Tee
Sale price$40.25 CAD Regular price$57.50 CAD
M's Canadian Overshirt - HookéM's Canadian Overshirt - Hooké
M's Canadian Overshirt
Sale price$145.00 CAD
M's Pullover Polar FleeceM's Pullover Polar Fleece - Hooké
M's Pullover Polar Fleece
Sale price$125.00 CAD
Save 30%
M's Canadian Rockies T-shirtM's Canadian Rockies T-shirt
M's Canadian Rockies T-shirt
Sale price$33.25 CAD Regular price$47.50 CAD
M's Adventure Flannel Shirt - HookéM's Adventure Flannel Shirt - Hooké
M's Adventure Flannel Shirt
Sale price$120.00 CAD
BEST SELLER
W's Tapiskwan Insulated Shirt - HookéW's Tapiskwan Insulated Shirt - Hooké
W's Tapiskwan Insulated Shirt
Sale price$185.00 CAD
Save 40%
W's Rabaska Pile Fleece Jacket - HookéW's Rabaska Pile Fleece Jacket - Hooké
W's Rabaska Pile Fleece Jacket
Sale price$114.00 CAD Regular price$190.00 CAD
BEST SELLER
M's Duck Camo Flannel Shirt - HookéM's Duck Camo Flannel Shirt - Hooké
M's Duck Camo Flannel Shirt
Sale price$130.00 CAD
Save 30%
M's Staring Deer Hoodie - HookéM's Staring Deer Hoodie - Hooké
M's Staring Deer Hoodie
Sale price$77.00 CAD Regular price$110.00 CAD
BEST SELLER
W's Canadian Overshirt - HookéW's Canadian Overshirt - Hooké
W's Canadian Overshirt
Sale price$135.00 CAD
M's Mustang Pile Work Vest - HookéM's Mustang Pile Work Vest - Hooké
M's Mustang Pile Work Vest
Sale price$160.00 CAD
M's Canadian Overshirt - HookéM's Canadian Overshirt - Hooké
M's Canadian Overshirt
Sale price$145.00 CAD
M's Laurentides Pile Work Jacket - HookéM's Laurentides Pile Work Jacket - Hooké
M's Laurentides Pile Work Jacket
Sale price$250.00 CAD
M's Outdoor Company T-shirtM's Outdoor Company T-shirt
M's Outdoor Company T-shirt
Sale price$47.50 CAD
Save 30%
M's Mistassini Pile Fleece Jacket - HookéM's Mistassini Pile Fleece Jacket - Hooké
M's Mistassini Pile Fleece Jacket
Sale price$140.00 CAD Regular price$200.00 CAD
Save 30%
W's Tapiskwan Oversized Long Sleeve Tee - HookéW's Tapiskwan Oversized Long Sleeve Tee - Hooké
W's Tapiskwan Oversized Long Sleeve Tee
Sale price$40.25 CAD Regular price$57.50 CAD
M's Tech Fleece Hoodie - HookéM's Tech Fleece Hoodie - Hooké
M's Tech Fleece Hoodie
Sale price$180.00 CAD
Save 30%
M's Wood Log T-shirtM's Wood Log T-shirt
M's Wood Log T-shirt
Sale price$33.25 CAD Regular price$47.50 CAD
BEST SELLER
M's Overland Flannel Shirt - HookéM's Overland Flannel Shirt - Hooké
M's Flannel Shirt
Sale price$110.00 CAD
Save 30%
K's Twill Cargo Pants - HookéK's Twill Cargo Pants - Hooké
K's Twill Cargo Pants
Sale price$33.60 CAD Regular price$48.00 CAD
Save 30%
W's Tapiskwan Pullover Polar Fleece - HookéW's Tapiskwan Pullover Polar Fleece - Hooké
W's Tapiskwan Pullover Polar Fleece
Sale price$80.50 CAD Regular price$115.00 CAD
M's Overland Flannel Shirt - HookéM's Overland Flannel Shirt - Hooké
M's Flannel Shirt
Sale price$110.00 CAD
Save 30%
K's Reversible Jacket - HookéK's Reversible Jacket - Hooké
K's Reversible Jacket
Sale price$59.50 CAD Regular price$85.00 CAD
M's Polar Fleece Overshirt - HookéM's Polar Fleece Overshirt - Hooké
M's Polar Fleece Overshirt
Sale price$135.00 CAD
Chunky Hand Knit Beanie - HookéChunky Hand Knit Beanie - Hooké
Chunky Hand Knit Beanie
Sale price$45.00 CAD
M's Adventure Flannel Shirt - HookéM's Adventure Flannel Shirt - Hooké
M's Adventure Flannel Shirt
Sale price$120.00 CAD
Save 30%
W's Tech Fleece Hoodie - HookéW's Tech Fleece Hoodie - Hooké
W's Tech Fleece Hoodie
Sale price$119.00 CAD Regular price$170.00 CAD
M's Canvas Shirt - HookéM's Canvas Shirt - Hooké
M's Canvas Shirt
Sale price$100.00 CAD
Save 30%
K's Walk With Nature Hoodie - HookéK's Walk With Nature Hoodie - Hooké
K's Walk With Nature Hoodie
Sale price$30.10 CAD Regular price$43.00 CAD
Save 30%
K's Evergreen Long Sleeve Tee - HookéK's Evergreen Long Sleeve Tee - Hooké
K's Evergreen Long Sleeve Tee
Sale price$25.20 CAD Regular price$36.00 CAD
Save 30%
Duck Camo Foam Trucker Hat - HookéDuck Camo Foam Trucker Hat - Hooké
Duck Camo Foam Trucker Hat
Sale price$31.50 CAD Regular price$45.00 CAD
M's Camper Jogger Pants - HookéM's Camper Jogger Pants - Hooké
M's Camper Jogger Pants
Sale price$130.00 CAD
Merino Neck Gaiter - Hooké
Merino Neck Gaiter
Sale price$45.00 CAD
Save 30%
K's Corduroy Shirt - HookéK's Corduroy Shirt - Hooké
K's Corduroy Shirt
Sale price$31.50 CAD Regular price$45.00 CAD
Save 30%
K's Canadian Rockies Long Sleeve Tee - HookéK's Canadian Rockies Long Sleeve Tee - Hooké
K's Canadian Rockies Long Sleeve Tee
Sale price$25.20 CAD Regular price$36.00 CAD

TAPISKWAN COLLABORATION

HOOKÉ & COOP NITASKINAN

SHOP THE COLLECTION
BEST SELLER
M's Tapiskwan Insulated Shirt - HookéM's Tapiskwan Insulated Shirt - Hooké
M's Tapiskwan Insulated Shirt
Sale price$195.00 CAD
M's Tapiskwan Poncho - HookéM's Tapiskwan Poncho - Hooké
M's Tapiskwan Poncho
Sale price$120.00 CAD
Save 30%
W's Tapiskwan Oversized Long Sleeve Tee - HookéW's Tapiskwan Oversized Long Sleeve Tee - Hooké
W's Tapiskwan Oversized Long Sleeve Tee
Sale price$40.25 CAD Regular price$57.50 CAD
BEST SELLER
W's Tapiskwan Insulated Shirt - HookéW's Tapiskwan Insulated Shirt - Hooké
W's Tapiskwan Insulated Shirt
Sale price$185.00 CAD
Save 30%
W's Tapiskwan Pullover Polar Fleece - HookéW's Tapiskwan Pullover Polar Fleece - Hooké
W's Tapiskwan Pullover Polar Fleece
Sale price$80.50 CAD Regular price$115.00 CAD
Save 30%
W's Tapiskwan Pocket T-shirt - HookéW's Tapiskwan Pocket T-shirt - Hooké
W's Tapiskwan Pocket T-shirt
Sale price$33.25 CAD Regular price$47.50 CAD
Save 30%
K's Tapiskwan Long Sleeve Tee - HookéK's Tapiskwan Long Sleeve Tee - Hooké
K's Tapiskwan Long Sleeve Tee
Sale price$25.20 CAD Regular price$36.00 CAD
Tapiskwan waterproof outdoor Blanket - HookéTapiskwan waterproof outdoor Blanket - Hooké
Tapiskwan waterproof outdoor Blanket
Sale price$100.00 CAD

PARTNERS IN CONSERVATION

HOOKÉ & ATLANTIC SALMON FEDERATION

SHOP COLLECTION ABOUT THE DOCUMENTARY
M's Keep Salmon Wild Long Sleeve Tee - HookéM's Keep Salmon Wild Long Sleeve Tee - Hooké
M's Keep Salmon Wild Long Sleeve Tee
Sale price$57.50 CAD
W's Keep Salmon Wild Long Sleeve Tee - HookéW's Keep Salmon Wild Long Sleeve Tee - Hooké
W's Keep Salmon Wild Long Sleeve Tee
Sale price$57.50 CAD
Wild Salmon Wild Rivers Dad Hat - HookéWild Salmon Wild Rivers Dad Hat - Hooké
Wild Salmon Wild Rivers Dad Hat
Sale price$45.00 CAD
M's ASF Catch & Release Smock - HookéM's ASF Catch & Release Smock - Hooké
M's ASF Catch & Release Smock
Sale price$195.00 CAD
M's Wild Salmon Wild Rivers Crewneck - HookéM's Wild Salmon Wild Rivers Crewneck - Hooké
M's Wild Salmon Wild Rivers Crewneck
Sale price$90.00 CAD
U's Wading Vest - HookéU's Wading Vest - Hooké
U's Wading Vest
Sale price$150.00 CAD
Fly Fishing Hat - HookéFly Fishing Hat - Hooké
Fly Fishing Hat
Sale price$80.00 CAD
M's ASF Fly Fishing Shirt - HookéM's ASF Fly Fishing Shirt - Hooké
M's ASF Fly Fishing Shirt
Sale price$140.00 CAD
Wild Rivers Explorer Fly Wallet - HookéWild Rivers Explorer Fly Wallet - Hooké
Wild Rivers Explorer Fly Wallet
Sale price$175.00 CAD

1 brand, 1 community, 1000 stories shared

​

OUR LATEST ORIGINAL FILMS AND SERIES

The Hooké journal

Get inspired by our wild recipes and our latest adventures.

View all
Fly Fishing Trip to Patagonia - Hooké

Fly Fishing Trip to Patagonia

In this article, Juliette shares her best tips for planning and succeeding on a fly fishing trip to Patagonia. She covers key topics such as the best time to travel, which regions to choose, transp...

Jan 28, 2026
Another great year in the books - Hooké

Another great year in the books

As we look back on the past year and step into a new one, we’re proud to reflect on everything that has shaped our journey at Hooké.

Jan 1, 2026
Atlantic Salmon: What Future for Québec? - Hooké

Atlantic Salmon: What Future for Québec?

Atlantic Salmon Facing the Challenges of the 21st Century: What Future for Québec? Text by Hugo Gallier, PhD student in Water Sciences at INRS-ETE (Quebec City, Quebec) Aquatic ecosystems are incre...

Dec 17, 2025