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WHO WE ARE
Established in 2012, Hooké is a Canadian brand of durable and sustainable outdoor clothing.
Born from the desire to explore wild places and live an outdoor life, Hooké is a clothing brand that is committed to promoting adventure, sustainable fishing, and ethical hunting. In all that we do, we share our vision to inspire our communities to explore the great outdoors, so they can better understand nature and its fragile beauty. We blend comfort, quality, and functionality to create products that are built to last.
AUTHENTICITY
Our products, content and projects are a natural reflection of who we are, and this authenticity is at the heart of everything we do.
PASSION
Our team is truly passionate about what we do, and this passion guides us and inspires our communities.
PRESERVATION
Our actions are determined by our desire to be an active player in the preservation of nature.
COMMUNITY SPIRIT
Our different communities are essential to us, and the values we share facilitate our connections and our coming together around outdoor adventure, sustainable fishing and ethical hunting.
