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WHO WE ARE
Founded in 2012, Hooké is a Canadian outdoor brand dedicated to conserving our natural heritage.
Born from a love of exploring wild places and living outdoors, we strive to encourage adventure, endorse sustainable fishing, and uphold ethical hunting.
We equip, support, and inspire everyone who shares our love for wild nature, so they can connect with it, explore it, and better understand its fragile beauty. We blend comfort, quality, and functionality to create products that are built to last. This connection with the wilderness, our wild nature, is at the heart of who we are.
We won't pretend we can change the world. But we know our best shot at contributing to positive change is to support those who will.
AUTHENTICITY
Everything we create, from products to content to projects, is a true reflection of who we are, with authenticity at the heart of our work.
PASSION
Our team's genuine passion fuels our efforts, guiding us and inspiring the communities we serve.
PRESERVATION
Our desire to actively preserve nature shapes all our actions.
COMMUNITY SPIRIT
We cherish our diverse communities, and the values we share help us connect and come together around outdoor adventure, sustainable fishing, and ethical hunting.
