ROOTED IN TRADITION

HUNTING SEASON IS NOW

SHOP HUNTING ESSENTIALS

FREE MERINO WOOL HIKING SOCKS WITH $200 ORDERS.

From Friday, September 19 to Sunday, September 21, receive a free pair of Hooké merino wool hiking socks with any purchase of $200 or more. Simply add the pair to your cart in the desired size, and the discount will be applied automatically.

ADD SOCKS NOW

FREE MERINO WOOL HIKING SOCKS WITH $200 ORDERS.

From Friday, September 19 to Sunday, September 21, receive a free pair of Hooké merino wool hiking socks with any purchase of $200 or more. Simply add the pair to your cart in the desired size, and the discount will be applied automatically.

ADD SOCKS NOW

TAPISKWAN COLLABORATION

HOOKÉ & COOP NITASKINAN

SHOP THE COLLECTION

PARTNERS IN CONSERVATION

HOOKÉ & ATLANTIC SALMON FEDERATION

SHOP COLLECTION ABOUT THE DOCUMENTARY

1 brand, 1 community, 1000 stories shared

OUR LATEST ORIGINAL FILMS AND SERIES

The Hooké journal

Get inspired by our wild recipes and our latest adventures.

View all
New hunter? Welcome to the family! - Hooké

New hunter? Welcome to the family!

As you probably already figured out, hunting, like a lot of other sports, is a lifestyle. And we’re here to tell you it doesn’t have to be an intimidating one. This article breaks down how to impro...

Tapiskwan X Hooké - Hooké

Tapiskwan X Hooké

A unique collaboration was born between Hooké and the Nitaskinan Indigenous Solidarity Cooperative, alongside artisans from the Tapiskwan collective. This project, rooted in Atikamekw territory, ai...

The call of the river now echoes in a brand-new bottle - Hooké

The call of the river now echoes in a brand-new bottle

We’re proud to continue our collaboration with Distillerie Mariana and introduce a brand-new gin, specially crafted to celebrate the 2025 Atlantic salmon fly fishing season.